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Compelling captions on social media can potentially lead to better engagement and a wider reach. There is no right answer for how a caption should be written as it will completely depend on the content you post and the message you are trying to convey. However there are tips that you can keep in mind to ensure that your caption appeals to your audience:

1️⃣ Most social media platforms shorten your caption after the first few lines, hence always aim for a compelling opening.

2️⃣ The purpose of posts should be clear and you can build engagement with calls to action, questions and hashtags.

3️⃣ The copy in your caption is about quality so optimise your caption lengths to each platform and post.

4️⃣ Draft your captions instead of writing them directly on each platform as it will allow for easy editing and organisation

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