Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more.
When planning your content strategy there are 5 Ps that you should take note of and keep in mind:
💎 PURPOSE: Consider the purpose and story behind your brand and business. Integrating your purpose into your content will help customers form a clear vision of who you are.
💎 PEOPLE: Who do you want to see your content? Take steps to uncover your target audience and ensure that the content you are posting is geared towards them and will communicate your messages more effectively.
💎 PUBLISHING: Where are you posting your content? Different kinds of content may be published on different channels and you will want to strategise your content to ensure that it is being published in the most effective places.
💎 PROMOTION: Think of how to amplify the reach and engagement of your content. The promotion of content can be done in multiple ways through paid advertising or through simply engaging more with your community to build awareness of your brand.
💎 PERFORMANCE: Demonstrate that your content is able to produce ROI. Utilise the analytics and data you have on your posts to help improve your content marketing strategy. Site traffic, page views and leads generated are just a few example metrics to keep in mind when analysing your performance.
